My new book is out. Can You Win an Ethics Award? is now available on Amazon.
I wrote it after spending the last three years building some consistency in the criteria for the annual award. You may know that one of my more fun jobs includes training examiners for the award. The book goes through the reasoning and measurement for each of the criteria I use, and is therefore useful to examiners and nominees.
Let me get this in before I forget: Nominations are open through the end of the year in Individual, Nonprofit, and small, medium, and large Business categories.
I’m sure you’ll agree that an ethical culture will make you more successful than an unethical culture will, certainly so if you think long term. Sound ethics draw good people toward you, the best customers and talent become your raving fans, while ethical lapses tend drive the best people away.
Doing the right thing pays off.
This book is for people who believe that doing the right thing pays off. It’ll help you measure the right things to do in a way that helps people want to do them. It’ll probably also show you a perspective you’d previously missed on what exactly some of the right things are and why they’re right. If you want your organization to attract and retain the best talent and customers, this is a great place to start.
Just in case you have doubts about my thesis, take a half second to check it out. When asked about the benefits of sound ethics in a business or nonprofit, Google took about that much time to produce links to 243 million articles. That’s how obvious sounds ethics are, but if you read much news, you’ll also find out how rare they are.
People are constantly trying to take shortcuts are they not? This week a Chinese scientist and his US-based partner are under ethical scrutiny for claims of genetic manipulation of babies. The political pages have been in flames for more than two years trying to get to the bottom of ethical questions surrounding elections and emails. Volkswagen came under fire for cheating on diesel engine emissions tests. Wells Fargo was in trouble for opening new accounts in their customer’s names. Facebook is ethically challenged on fake news. Google employees protested gender bias in promotions. GM has been challenged for taking tax breaks on cars they aren’t producing. All those make the news because people expect better. Most of us expect organizations to do the right thing.
Clearly, the right thing is not so easy to do. But when you do it, you get some nice benefits.
Employee retention increases
Financial security increases
Customer loyalty increases
Work engagement increases
Legal problems decrease
Time spent replacing people also goes down.
What’s not to love? Yet, very few organizations devote much energy to creating an elite ethical environment. Very few individuals, nonprofits, or businesses have award-winning ethics. You can.
In examining hundreds of candidates, I’ve found that the best people tend to work with the best organizations and the best organizations develop an ethical culture.
My book helps. Find it here.