Why can’t a company’s website keep up with reality? Case in point: A financial brokerage in Boston learned from a Wall Street Journal article that their advisers’ website claims of being free from conflicts of interest were blown up by the regulatory filing disclosures of those same advisers. They read about the problem in the media?
Whether that’s an ethical breach or just stupid matters not one bit. Failure to clearly communicate conflicts of interest builds false trust among customers. Once they discover the conflict, trust goes.
Winning Ethics Questions
- Who checks the claims made on your website?
- What’s your accountability system for checking the truth of your organizational claims?