How do companies with lousy culture prosper - see Uber

Uber's latest tail-between-their-legs, shame-on-us press conference did little to salve its alleged victims of workplace harassment and abuse. We hear soul-searching pledges that they'll do better. We see them struggling to find a new COO (surprise!), and cannot help but wonder, "Who but an ethical reprobate would work there?" 

And yet, Uber's business is booming. 

Uber has always been an outlier. With a few others, they've exploded the century old taxi cab business model. They provide a service city dwellers need: a cheap, convenient ride. Their drivers - the front-line people dealing with customers - are magnificent. Their technology is near flawless. Their pricing is almost always fair. 

in other words, their business is wildly successful in spite of management's ethical missteps. The question now is how much will such a broken culture cost the company in long-term growth.

5 Ethical Questions

  1. How can a company like Uber attract the level of great talent they need to fix the mess?
  2. What would they need to do to make you think of Uber as an ethical organization?
  3. Given the Uber example, what would you like to know before going to work for a face-paced, high-valuation, industry disrupter? 
  4. What can you do to make sure your organization treats employees with respect? 
  5. How does your organization hold executives accountable for their behavior?