How does being more ethical make an organization better?

One of the greatest tests of ethical purity: The Bacon/Not Bacon Trust Test. Have you ever purchased something that turned out to be less than the package claimed? Bacon buyers have. I bought some bacon in a package that said, “Bacon.” (Genius, I know.)

The clear plastic window revealed veins of happy pig meat sandwiched between veins of happy pig fat. Pig meat and fat together reveal a foretaste of heaven’s table. Too much of one, however, leaves the consumer chewing fried leather; and too much of the other leaves the consumer with that slick feeling we call greasy teeth. Ick.

When I opened the package, I found a couple strips of meaty bacon mashed against the window—perched there to shade the ugly truth now revealed. I’d bought a dozen strips thinly sliced lard. Fatty, not-bacon hidden from public view. Years later, I buy neither bacon nor much else from that store. I do not trust them. Why?

You know why!

Everyone knows why! The meat department manager knows why!

It’s that terrible feeling of being ripped off and wondering if they’ll fool me again. Everyone expects ethical treatment. Everyone has a version of the Bacon/Not Bacon Trust Test. If your company passes the test, your customers will trust you again and again. If not, you’re done.

Sadly, most way-high-up-there-organizational-decision-makers just assume that their packages contain bacon. We all know this is true because we keep finding ourselves duped into buying not bacon. Test your bacon.