Belief is a decision. Belief is action. Belief is vision. Belief is the first step to success.
Beliefs are values. Culture (family or company) is the collective actions of a group (so, culture is a collection of people's beliefs).
You can get an idea of what someone believes by observing their actions, and by knowing someone's beliefs, you can predict their actions. The same is true of an organizational culture--know their beliefs and you know what they'll do.
When it's easier to do the right thing, A person is more successful, and the culture is Awesome.
When a group shares values, their behaviors align, and the culture is healthier and more resilient, especially in tough times. Of course, you could say the same thing for a drug cartel, but it's hard to consider them nice, isn't it? We assume that you want your organization to do some good as well as to make some money.
Belief. Belief is action. Tell me what you believe and we know what you'll do.
Mindset. You can't do everything with a positive mindset, but you can do a whole lot more than you can with a negative one.
Honesty. Honesty allows faster, more complete problem solving.
Resourcefulness. Resourceful people find a way to get things done.
Personal responsibility. Don't blame others for the reality you created.
Respect. Like honesty, respect is on all the time, and there's no discussion. Even rotten people can be treated with respect, and sometimes, they respond positively.
Fairness. Treat everyone the same way, which is nicely. You can disrespect a fool internally and still be nice to him.
Justice. Join a cause to make the world better. I suggest the fight against human trafficking, but you do what interests you.
Environmental care. Not just planetary environmentalism, include home and work space. If your place looks like crap, fix it.
Giving back to your community. (I give back 10% of my earnings to community nonprofits and 10% of my time to emerging women leaders. A few of the community organizations I give back to are listed on my referrals page.)